A well-written job posting is your first contact with potential candidates. It’s your first chance to present your company’s values and culture. A good job posting can generate interest for the job and company, which can lead to better-quality applications and interviews.
A good job description will include crucial details regarding the hiring process from beginning to end. This will ensure that you and the candidate are on the same page about what to expect. This can also prevent candidate ghosting and drop-off as well as a more efficient, fair hiring process for all involved.
Use a simple, straightforward language that is easily understood by all types of people. Avoid jargon and cliches that can make it difficult for potential candidates. It’s also important to utilize job postings as an opportunity to promote and encourage your diversity initiatives, so be sure the language you use does not restrict any group of people.
Be sure to mention the most important advantages and perks when you post your job. Include any benefits your company provides, such as free lunches or an office with a great view, in your job description. These may be enough to convince a potential employee to choose you over a competitor. You should also mention any volunteer work or community involvement that your company is involved in. This is something potential employees will look for when choosing which company to apply to.