The LEGO Business History

The PROFANO brick has become a worldwide sensation that is all the a part of the cultural textile as Billund, the little town in Denmark where it all began. But the company’s trend into an industry giant was not without their discuss of challenges and issues. One of those came in 1942 if your warehouse flame consumed almost all of00 the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

He decided to switch the company faraway from wooden toys and toy automobiles, which had been the bread and butter, and move into plastic-type toys. It might be a major adjust for the family-owned company, and one which was not in the beginning well received.

A reporter noted that “plastics would not replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that applied plastic. The first tentative step was your introduction of this Auto Binding Stones that held together to stop block podiums from toppling on children.

The new Seglar bricks did not become the iconic toy that we know today until 1949. Till then, the interlocking bricks were mare like a construction plaything than a real building toy. It was also not till 1958 that your satisfying clicking coupling program became a standard feature.

Throughout the 1972s, the company continued to build up browse around this site in production and market reach. The company added Legoland motif parks into the mix and created more advanced packages that were goaled at older audiences, including the Technic line of bits such as axle assemblies, gears, levers, and general joints.