A social campaign is an organized marketing campaign that uses social media to accomplish specific business objectives. This can include generating brand recognition in sales, increasing sales, establishing trust, or even crisis communications.
Before launching any social media campaign it is imperative to define your goals in clear, measurable terms. This will aid you in staying focused as you create and execute your social media strategy. You can also track the effectiveness of your campaign in real-time using various analytics tools.
After you have defined your goals, the next step is to determine which platform is best for the campaign. It should be based upon the social media channels that your ideal customer personas will spend the majority of their time. LinkedIn, for example, is a great tool for B2B businesses to connect with potential customers and decision-makers.
You must then determine what kinds of content you will be posting throughout the course of your campaign. Be sure that the content you choose to share is in line with your goals and reflects your brand’s values. Images and graphics convey what words can’t do, so make sure to include branded images and videos in your content. To stay relevant, it’s important to also keep an eye on new trends like Instagram Stories and live video.
If you are running out of ideas for social media posts take a look at your competitors for inspiration. They might be targeting the same ideal customers as you do, so evaluating their social media strategies can provide you with creative ideas for your own campaigns.
https://marketcorporate.com/why-social-campaigns-are-better-than-ordinary-social-media-efforts/